Apple Unveils Foldable iPhone and iPhone 18 Pro in CEO Debut
John Ternus leads his first Apple launch event, unveiling a foldable iPhone and the iPhone 18 Pro in a historic product shift.
Apple broke a seven-year pattern in its iPhone release strategy Wednesday as new CEO John Ternus took the stage for his first major product showcase, announcing both a foldable iPhone and the iPhone 18 Pro in a landmark dual launch.
The foldable marks Apple's entry into a smartphone form factor that rivals Samsung and Google have pursued for years, signaling the company's willingness under Ternus to push into new hardware territory. The simultaneous debut alongside the iPhone 18 Pro represents the biggest departure from Apple's traditional release cadence since 2018.
Read more Apple iPhone Duo Enters China's Foldable Market Amid Price Scrutiny →
Ternus, who rose through Apple's hardware engineering ranks before assuming the CEO role, used the event to stamp his leadership with an unmistakably bold product bet. Introducing a foldable device is widely considered one of the highest-risk moves in consumer electronics, given the category's historically mixed consumer reception outside of Asia.
The dual announcement reframes Apple's annual iPhone cycle, which had for years followed a predictable September rhythm anchored by a single flagship lineup. By bundling a foldable debut with a Pro model reveal, Apple appears to be signaling a more aggressive, multi-product strategy for its smartphone business going forward.
Continue reading at US Top News and Analysis.
